PERREAULT William D. <br/><br/>
Learning aid for use with basic marketing :  a global-managerial approach/ 
William D. Perreault and EJerome McCarthy 
 - 15ed. 
 - Boston:  McGraw-Hill  c2005 
 - ix,22-12p.:  ill.; 
<br/><br/> Includes bibliographical references 
<br/><br/><label>ISBN: </label>0072525304 
<br/><br/><label>Dewey Class. No.: </label>658.8