WILMSHURST John <br/><br/>
The fundamentals of practice of marketing/ 
John Wilmushurst 
 - 2nd ed 
 - London:  Heinemann  c1984 
 - vii,239p.;  ill.: 
<br/><br/> Includes bibliography and index 
<br/><br/><label>ISBN: </label>434923311 
<br/><br/><label>Dewey Class. No.: </label>658.8