WILSON Alan <br/><br/>
Services marketing:  integrating customer focus across the firm/ 
Alan Wilson, Valarie A. Zeithaml,Mary Jo Bitner and Dwayne D Gremler 
 - 4th ed. 
 - London:  Mc Graw Hill  c2021 
 - xviii,514p.:  ill.; 
<br/><br/> Includes bibliographical reference and index 
<br/><br/><label>ISBN: </label>9781526847805 
<br/><br/><label>Dewey Class. No.: </label>658.8