TY  - BOOK
AU  - WILSON Alan
AU  - Valarie A. Zeithaml
AU  - Mary Jo Bitner
AU  - Dwayne D Gremler
TI  - Services marketing: integrating customer focus across the firm
SN  - 9781526847805
U1  - 658.8 
PY  - 2021///
CY  - London
PB  - Mc Graw Hill
N1  - Includes bibliographical reference and index
ER  -