Peter, J. Paul. <br/><br/>
A preface to marketing management / 
J. Paul Peter 
 - 9th ed. 
 - Boston :  McGraw-Hill/Irwin,  c2003. 
 - xiv, 280 p. :  ill. (some col.) ; 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0072466588  0071198717 (International : alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8