| 000 | 00462nam a22001697a 4500 | ||
|---|---|---|---|
| 020 | _a9780073529912 | ||
| 082 | _a657 | ||
| 100 | _aARENS, William .F | ||
| 245 |
_aContemporary Advertising / _cWilliam F. Arens., Michael F. Weigold and Christian Arens |
||
| 250 | _a11th edition | ||
| 260 |
_aNew York _bMcGraw-Hill _cc2008 |
||
| 300 |
_axl, 712p.: _bill.; |
||
| 500 | _ainclude index | ||
| 650 | _aadvertising | ||
| 700 | _aWEIGOLD, Michael .F | ||
| 942 | _cBK01 | ||
| 999 |
_c2786 _d2786 |
||