000 00520cam a22001694a 4500
020 _a0658014293
082 0 0 _a659.285
100 1 _aMarconi, Joe.
245 1 0 _aReputation marketing : building and sustaining your organization's greatest asset /
_cJoe Marconi.
260 _aNew York :
_bMcGraw-Hill,
_cc2002.
300 _axiii, 232 p. :
_bill. ;
500 _aIncludes bibliographical references and index.
650 0 _aCorporate image.
650 0 _aCorporations
650 0 _aBranding (Marketing)
942 _cBK01
999 _c2839
_d2839