000 00386nam a22001577a 4500
020 _a139780072964721
082 _a659.1
100 _aARENS, William F
245 _aContemporary advertising
_cWilliam F Arens
250 _a10th ed
260 _aBoston,
_bMcGraw-Hill/ Irwin
_cc2006
300 _axx, 614p.:
_bill.;
500 _aInclude index
650 _aAdvertising
942 _cBK01
999 _c2847
_d2847