| 000 | 00435nam a22001577a 4500 | ||
|---|---|---|---|
| 020 | _a139780073136660 | ||
| 082 | _a659.1 | ||
| 100 | _aARENS, William F | ||
| 245 |
_aEssentials of contemporary advertising _cWilliam F. Arens & David H. Schaefer |
||
| 260 |
_aBoston _bMcGraw-Hill / Irwin _cc2007 |
||
| 300 |
_axxviii, 558p.: _bill.; |
||
| 500 | _ainclude index | ||
| 650 | _aAdvertising | ||
| 700 | _aSchaefer, David H | ||
| 942 | _cBK01 | ||
| 999 |
_c2850 _d2850 |
||