000 00476nam a22001697a 4500
020 _a09044809
082 _a658.913811
100 _aMCCARTHY, E. Jerome
245 _aBasic marketing:
_ba managerial approach
_cE. Jerome McCarthy & William D. Perreault
250 _a9th ed
260 _aWisconsin
_bRichard D. Irwin
_cc1987
300 _axiv
_bill.:
500 _aInclude index
650 _aMarketing
_aManagerial approach
700 _aPerreault, William D
942 _cBK01
999 _c2858
_d2858