| 000 | 00533cam a2200181 a 4500 | ||
|---|---|---|---|
| 020 | _a0256204640 | ||
| 082 | 0 | 0 | _a658.9 |
| 100 | 1 | _aBernhardt, Kenneth L., | |
| 245 | 1 | 0 |
_aCases in marketing management / _cKenneth L. Bernhardt, Thomas C. Kinnear. |
| 250 | _a7th ed. | ||
| 260 |
_aChicago : _bIrwin, _cc1997. |
||
| 300 |
_axiv, 665 p. : _bill., maps ; |
||
| 500 | _aIncludes bibliographical references. | ||
| 650 | 0 |
_aMarketing _vCase studies. |
|
| 650 | 0 |
_aMarketing _vCase studies. |
|
| 700 | 1 | _aKinnear, Thomas C., | |
| 942 | _cBK01 | ||
| 999 |
_c2869 _d2869 |
||