| 000 | 00453nam a22001817a 4500 | ||
|---|---|---|---|
| 020 | _a9812537823 | ||
| 082 | _a658.3 KUM | ||
| 100 | _aKUMAR V | ||
| 245 |
_aEssentials of markerting research/ _cV. Kumar |
||
| 250 | _a2nd edition | ||
| 260 |
_aIndia, _bJohn Wiley & Sons inc, _cc2005. |
||
| 300 |
_axix,553p.: _bill.; |
||
| 500 | _aincludes index | ||
| 650 | _aMarkerting | ||
| 700 | _aDavid A. Aaker | ||
| 700 | _aGeorge S. Day | ||
| 942 | _cSR | ||
| 999 |
_c3259 _d3259 |
||