000 00523cam a22001694a 4500
020 _a0072865784
082 0 0 _a658.8
100 1 _aDWYER, F. Robert
245 1 0 _aBusiness marketing :
_bconnecting strategy, relationships, and learning /
_cF. Robert Dwyer, John F. Tanner, Jr.
250 _a3rd ed.
260 _aBoston, Mass. :
_bMcGraw-Hill,
_cc2006.
300 _axxix, 683 p. :
_bill. ;
500 _aIncludes bibliographical references and index.
650 0 _aMarketing.
700 1 _aTanner, John F.
942 _cBK01
999 _c3363
_d3363