| 000 | 00569nam a22001817a 4500 | ||
|---|---|---|---|
| 020 | _a9781526847805 | ||
| 082 | _a658.8 | ||
| 100 | _aWILSON Alan | ||
| 245 |
_aServices marketing: _bintegrating customer focus across the firm/ _cAlan Wilson, Valarie A. Zeithaml,Mary Jo Bitner and Dwayne D Gremler |
||
| 250 | _a4th ed. | ||
| 260 |
_aLondon: _bMc Graw Hill _cc2021 |
||
| 300 |
_axviii,514p.: _bill.; |
||
| 500 | _aIncludes bibliographical reference and index | ||
| 700 | _aValarie A. Zeithaml | ||
| 700 | _aMary Jo Bitner | ||
| 700 | _aDwayne D Gremler | ||
| 942 | _cSR | ||
| 999 |
_c3403 _d3403 |
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