| 000 | 00528cam a22001814a 4500 | ||
|---|---|---|---|
| 020 | _a0072466588 | ||
| 020 | _a0071198717 (International : alk. paper) | ||
| 082 | 0 | 0 | _a658.8 |
| 100 | 1 | _aPeter, J. Paul. | |
| 245 | 1 | 2 |
_aA preface to marketing management / _cJ. Paul Peter |
| 250 | _a9th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill/Irwin, _cc2003. |
||
| 300 |
_axiv, 280 p. : _bill. (some col.) ; |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 | _aMarketing | |
| 700 | 1 | _aDonnelly, James H. | |
| 942 | _cBK01 | ||
| 999 |
_c42 _d42 |
||