000 00528cam a22001814a 4500
020 _a0072466588
020 _a0071198717 (International : alk. paper)
082 0 0 _a658.8
100 1 _aPeter, J. Paul.
245 1 2 _aA preface to marketing management /
_cJ. Paul Peter
250 _a9th ed.
260 _aBoston :
_bMcGraw-Hill/Irwin,
_cc2003.
300 _axiv, 280 p. :
_bill. (some col.) ;
504 _aIncludes bibliographical references and indexes.
650 0 _aMarketing
700 1 _aDonnelly, James H.
942 _cBK01
999 _c42
_d42