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Essentials of contemporary advertising

ARENS, William F

Essentials of contemporary advertising William F. Arens & David H. Schaefer - Boston McGraw-Hill / Irwin c2007 - xxviii, 558p.: ill.;

include index

ISBN: 139780073136660

Subjects--Topical Terms:
Advertising

Dewey Class. No.: 659.1

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