Essentials of contemporary advertising (Record no. 2850)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00435nam a22001577a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 139780073136660 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | ARENS, William F |
| 245 ## - TITLE STATEMENT | |
| Title | Essentials of contemporary advertising |
| Statement of responsibility, etc | William F. Arens & David H. Schaefer |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Boston |
| Name of publisher | McGraw-Hill / Irwin |
| Year of publication | c2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxviii, 558p.: |
| Other physical details | ill.; |
| 500 ## - GENERAL NOTE | |
| General note | include index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Advertising |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Schaefer, David H |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Department of Library Services | Department of Library Services | General Collection | 03/31/2021 | 33600.00 | 659.1 ARE | 014426 | 03/31/2021 | Book |