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Basic marketing: a managerial approach

MCCARTHY, E. Jerome

Basic marketing: a managerial approach E. Jerome McCarthy & William D. Perreault - 9th ed - Wisconsin Richard D. Irwin c1987 - xiv ill.:

Include index

ISBN: 09044809

Subjects--Topical Terms:
Marketing
Managerial approach

Dewey Class. No.: 658.913811

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