Basic marketing: (Record no. 2858)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00476nam a22001697a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 09044809 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.913811 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | MCCARTHY, E. Jerome |
| 245 ## - TITLE STATEMENT | |
| Title | Basic marketing: |
| Sub Title | a managerial approach |
| Statement of responsibility, etc | E. Jerome McCarthy & William D. Perreault |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 9th ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Wisconsin |
| Name of publisher | Richard D. Irwin |
| Year of publication | c1987 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xiv |
| Other physical details | ill.: |
| 500 ## - GENERAL NOTE | |
| General note | Include index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| -- | Managerial approach |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Perreault, William D |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Department of Library Services | Department of Library Services | General Collection | 03/31/2021 | 168000.00 | 658.913811 MCC | 06910 | 03/31/2021 | Book | ||||
| Department of Library Services | Department of Library Services | General Collection | 03/31/2021 | 658.913811 MCC | 06911 | 03/31/2021 | Book | |||||
| Department of Library Services | Department of Library Services | General Collection | 03/31/2021 | 658.913811 MCC | 06912 | 03/31/2021 | Book | |||||
| Department of Library Services | Department of Library Services | General Collection | 03/31/2021 | 658.913811 MCC | 06909 | 03/31/2021 | Book |