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Cases in marketing management /

Bernhardt, Kenneth L.,

Cases in marketing management / Kenneth L. Bernhardt, Thomas C. Kinnear. - 7th ed. - Chicago : Irwin, c1997. - xiv, 665 p. : ill., maps ;

Includes bibliographical references.

ISBN: 0256204640

Subjects--Topical Terms:
Marketing--Case studies.
Marketing--Case studies.

Dewey Class. No.: 658.9

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