Cases in marketing management / (Record no. 2869)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00533cam a2200181 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0256204640 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.9 |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Bernhardt, Kenneth L., |
| 245 10 - TITLE STATEMENT | |
| Title | Cases in marketing management / |
| Statement of responsibility, etc | Kenneth L. Bernhardt, Thomas C. Kinnear. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Chicago : |
| Name of publisher | Irwin, |
| Year of publication | c1997. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xiv, 665 p. : |
| Other physical details | ill., maps ; |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| Form subdivision | Case studies. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| Form subdivision | Case studies. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kinnear, Thomas C., |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Department of Library Services | Department of Library Services | General Collection | 03/31/2021 | 67200.00 | 658.9 BER | 012268 | 03/31/2021 | Book | ||||
| Department of Library Services | Department of Library Services | General Collection | 03/31/2021 | 658.9 BER | 012269 | 03/31/2021 | Book |