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Basic Marketing/ a global- managerial approach.

Jr.PERREAULT,D,William

Basic Marketing/ a global- managerial approach. William D.Perreault,Jr. and E.Jerome McCarthy. - 14th ed, - New York, McGraw-Hill/Irwin Companied. c2002 - xxxii,815.; ill,

includes glossary and index.

ISBN: 007240947

Dewey Class. No.: 658.8 PER

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