Basic Marketing/ (Record no. 2901)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00445nam a22001457a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 007240947 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 PER |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Jr.PERREAULT,D,William |
| 245 ## - TITLE STATEMENT | |
| Title | Basic Marketing/ |
| Sub Title | a global- managerial approach. |
| Statement of responsibility, etc | William D.Perreault,Jr. and E.Jerome McCarthy. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 14th ed, |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York, |
| Name of publisher | McGraw-Hill/Irwin Companied. |
| Year of publication | c2002 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxxii,815.; |
| Other physical details | ill, |
| 500 ## - GENERAL NOTE | |
| General note | includes glossary and index. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Department of Library Services | Department of Library Services | General Collection | 03/31/2021 | 143000.00 | 658.8 PER | 013954 | 03/31/2021 | Book |