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Marketing research :an integrated approach / Alan Wilson by
Edition: 3rd ed
Material type: Text Text
Publication details: India Pearson Education, 2012 c2012
Availability: Items available for loan: Department of Library Services (4)Call number: 658.8 WIL, ...

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Services marketing: integrating customer focus across the firm/ Alan Wilson, Valarie A. Zeithaml,Mary Jo Bitner and Dwayne D Gremler by
Edition: 4th ed.
Material type: Text Text
Publication details: London: Mc Graw Hill c2021
Availability: Items available for reference: Department of Library Services: Not for loan (5)Call number: 658.8, ...

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