Services marketing: integrating customer focus across the firm/
WILSON Alan
Services marketing: integrating customer focus across the firm/ Alan Wilson, Valarie A. Zeithaml,Mary Jo Bitner and Dwayne D Gremler - 4th ed. - London: Mc Graw Hill c2021 - xviii,514p.: ill.;
Includes bibliographical reference and index
9781526847805
658.8
Services marketing: integrating customer focus across the firm/ Alan Wilson, Valarie A. Zeithaml,Mary Jo Bitner and Dwayne D Gremler - 4th ed. - London: Mc Graw Hill c2021 - xviii,514p.: ill.;
Includes bibliographical reference and index
9781526847805
658.8